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Text4Wellness is a mobile health service that provides timely and actionable information about Health LifeStyles, Disease Prevention, General Wellness, and Active Living.

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What the Experts are Saying


Text message interventions work best when they’re tailored*

Columbia University’s Frederick Muench

Text messages have been proven several times to be a positive medium for improving health outcomes. Text message intervention studies for smoking cessation,medication adherence and weight loss have all come back with positive results. Although companies have begun developing more and more apps, tailored text messages that speak to a specific audience still have a different and relevant impact, according to Boston University Research Scientist Keith McInnes, Columbia University Assistant Professor Frederick Muench and Partners Healthcare Research Coordinator Meaghan Doherty, in a panel moderated by MobiHealthNews Associate Editor Jonah Comstock.

Muench and his team at Columbia recently completed a study of 277 participants that looked at how to design text messages for specific audiences. He found that tailoring the tone and structure of a message would increase receptivity, memory for message content and relevance of the message.

After each participant contributed personal goals, Muench separated participants into 22 different groups and then began the trial.

Overall, participants preferred smiley emoticons to sad-faced emoticons. They liked proper english rather than an abbreviated form that Muench called “textese” and the groups liked benefit-oriented text messages more than consequence-oriented ones.

Although the group was slightly more female than male, 71.9 percent preferred receiving a quote from a man to one from a woman. Muench made a distinction between people being polite, which 86.5 percent preferred, to being direct instead of passive, which 82.3 percent preferred.

*This “what the experts are saying” is a sample posting for demonstration purposes.

What Our Members Are Saying


“Text4Wellness is a great program! I really appreciate all of the informational messages that I receive every week. It helps to remind me about simple things I can do to stay healthy. I am also staying connected with Our Health Ministry. I am very thankful to have this service especially at NO COST!”

Featured Heart Healthy Recipe


New Potato Salad

Makes 5 Servings

  • 16 small new potatoes (5 cups)
  • 2 Tbsp olive oil
  • ¼ cup green onions, chopped
  • ¼ tsp black pepper
  • 1 tsp dill weed, dried


  1. Thoroughly clean potatoes with vegetable brush and water
  2. Boil potatoes for 20 minutes or until tender.
  3. Drain and cool potatoes for 20 minutes
  4. Cut potatoes into quarters and mix with olive oil, onions, and spices.
  5. Refrigerate until ready to serve

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